Lime Crime: Beneath The Glitter.

When I think about this whole issue, it occurs to me how "So the drama" it is. Especially to anyone who doesn't already know about the whole Lime Crime being lying-repackagers-who-threaten-bloggers-and-censor-customers thing. I let the issue lie for a while, because I got the impression from readers that they wanted to return to regular blogging schedule, and honestly, if I replied to every questionable thing Lime Crime did, I'd never be blogging about anything else, which would be pretty dull for me. Nevertheless, Lime Crime did win my Worst Brand of 2009 award for a reason. All right, several reasons.

I wanted to sum up the giant ball of drama in one, glittertasticsuperglitterysparkle post. Are you sitting comfortably? Then I'll begin.

***

A long time ago in a galaxy
far far away...

There was an online make-up company called Lime Crime: their slogan, make-up "so bright, it's illegal!" The brand image is covered in sparkletastic unicorns and glitter-rainbows and happiness and cupcakes, and magical fairies and whatnot. The company's head Xenia, who goes by the moniker Doe Deere (or "Queen of the Unicorns" as she cheerily signs off blog posts) claimed that she couldn't find any make-up, anywhere, that was bright enough for her, so she decided to make her own.

It all started in 2008 when NYC-based makeup artist, model, lifestyle blogger, and self-proclaimed “Unicorn Queen” Doe Deere realized she simply couldn’t find makeup bright enough. Lime Crime Makeup fills the voids in the makeup universe where “super cute” and “super bright” are missing.

We focus on creating the most intensely pigmented, premier dare-to-wear cosmetics with unmatched color payoff and saturation to create looks as vivid, quirky, and unique as our customers. - Lime Crime's "About" section.

Bluntly put, that's a load of bollocks. Firstly, the assertion that Lime Crime's make-up came about because Doe couldn't find anything bright enough for her. Evidently, she wasn't looking very hard.



Lime Criminal is their signature colour, here I swatched their "Magic" Dust in Lime Criminal, versus three considerably brighter greens from Aromaleigh and Sleek. In reality, "Lime Criminal" actually looks like more of a pale goldenish sage than anything resembling a lime. Doe's also obviously never heard of Ben Nye or Kryolan, who also make really bright, intense make-up. (ETA: Readers have pointed out that Doe's early make-up tutorials used Kryolan heavily. So... I guess she was just lying? Shock, horror.)

Second, the notion that it's unique, like their customers, and unmatched in... just about anything. It's pretty damn matchable. Back in my original Lime Crime review I discovered when my eyeshadows arrived that they looked identical to three shades by another make-up company, Beauty From The Earth.



BFTE have since admitted that a lot of their eyeshadows were repackaged (read: taken from a wholesaler and sold as is in smaller quantities as a unique product), and have now clearly marked all repackaged products they sell and discontinued the vast majority of them. Lime Crime, of course, have done no such thing.

After confirmation that the BFTE shades which matched my Lime Crime were repackaged (all except Lime Criminal/Envy which looks like a 50/50 blend), I then got the TKB Trading wholesale micas to swatch against my Lime Crime colours.


Sample of 'Empress' kindly sent in by a reader.


Another Empress swatch, this one e-mailed in by Pinksky86. Click to enlarge.

Note that they have the exact same ingredients:

"Magic" Dust ingredients list.

As you can see on the TKB Trading bag in that shot, the ingredients are: Mica, Titanium Dioxide, Iron Oxide, Tin Oxide. These vary according to the mica, but all TKB Trading micas come with titanium dioxide, iron oxide or tin oxide already added. These are not a finished product, or an eyeshadow - they're an ingredient. As you'll see coming up, you need more than just the basic wholesale mica in order to create an eyeshadow with any blendability and longevity.

For an updated list of Lime Crime to TKB Trading mica matches check this post.

I Make All My Own Colours
(Wow, you invented your own spectrum of light?)

To help combat the rising number of accusations that they simply repackage wholesale mica and lie about it, rather than make their own products, Doe recorded this video of her "making" an eyeshadow. She doesn't wear a mask, or gloves, swatches with the same brush, adds black to darken a colour (anyone who did Art in school should know you add a colour's opposite) and most bizarrely of all, despite this apparently being her own original colour, she doesn't know the formula. Instead she guesses, approximating bits of blue and black wholesale mica until she gets something that looks roughly like her finished product.

No manufacturer could create permanent products this way, you'd have massive variations in shade mixing without a formula, weights or measures, not to mention the unsanitary conditions. And to top it off, she then claims she sends off the small samples to a lab to have professionals mix bits of mica together based on the small plastic bag because she still hasn't written it down, or measured anything.


Hey look at that, ratings and comments are disabled.
ETA: I wondered for a while why she picked Twilight to "make" here, considering it isn't bright at all, and then I took another look at the video title and its search tags. I bet it's so people who search for Twilight (the film/book) on Youtube, or "Making of" Twilight will find it. Smart.

Her video looks an awful lot like TKB Trading's video on how to mix their mica, doesn't it? Except they wear gloves and a mask.


In contrast to this, mineral make-up company Aromaleigh made their own video showing how they make an eyeshadow. It's a wee bit more complicated when a professional does it.

Wow, she cleaned things! Watch for the reference to Lime Crime's video around 04:10.

h8terz

On 4th November, Doe released this video of her calling us all big fat liars and giant meaniebeasts for picking on her and being awful, terrible bullies, spreading lies about her and generally damaging her state of sparkly happy magical gleefulness, rolling in piles of cash magical fairy dust.


Ratings and comments disabled again? Mystery.

Not long after her why-is-everyone-picking-on-me sob story (and mild blinkathon, I think she had something in her... both eyes, or perhaps is just trying to make them water), poor, tortured Doe further displayed how she's an uhm, totally defenceless victim, by attacking a blogger for her review of Lime Crime's Lipsticks.

The original review (which you can read here), wasn't particularly positive, but it was pretty unbiased and very well researched. Not long after posting it, on the 17th November, Lime Crime sent the blogger an e-mail threatening her with legal action if she didn't remove any and every post she'd ever written which referenced Lime Crime, including the unbiased reviews, and post a public apology. They didn't just threaten to have the content removed, they threatened to sue her personally, for posting her opinion that the lipsticks weren't so great.

I've seen the e-mail she was sent, and it was the nastiest legal threat letter I've seen, with added condescension thrown in. I'm not posting the entire thing with respect for the blogger's privacy, but will post a snippet, and mention that at one point the e-mail says "We expected greater restraint on your part." Which is bizarre to me, since it seems to suggest that they know her personally (which they don't), or that she's the next door neighbour's disobedient child (which she isn't). Doesn't seem like a fitting way for a company/lawyer/unicorn to address a full-grown woman.

Their demand seemed pretty simple:
We expect that you immediately remove all posts pertaining to our company, its principals, and our products and issue a public retraction and apology on the [Blog Title] blog. Failure to comply by November 18th will result in the most strenuous legal action allowable under California law. Continued defamatory conduct will expose you to further, deeper legal liability.
Guide yourself accordingly.
Lime Crime

Not an ounce of sparkly, shimmery, happy Unicorn Queen there, eh? What happened to you don't get anywhere by being mean, Doe?
The blogger complied, removing all posts referencing Lime Crime from her blog, and posting an apology which was surprisingly warm, sincere and heartfelt. She even added that she was sincerely sorry if Doe had been personally offended by anything she'd written, which was never her intent. You'd think they'd be happy with that, right?

Wrong.

In response to her immediate compliance with their demand, they sent her another e-mail. Apparently, the first apology wasn't good enough, so they wanted to dictate one to her, and demanded she post it verbatim - even though it makes her claim an alias which isn't hers. "Jessica L" is actually her cousin.

We appreciate your compliance in removing your defamatory posts. However, we consider re-posting a heavily edited version of our email with a cheeky "retraction" a bad-faith effort. Please post the below retraction and apology verbatim, or we will be forced to proceed with litigation:

On several occasions, under the names of [removed at blogger's request], and "Jessica L." I published untrue articles and comments on various websites about Lime Crime Makeup, its proprietor, Doe Deere, and the company's products. This includes my article "Lime Crime - A History".

I hereby unreservedly withdraw the defamatory statements made by me and apologize publicly to Lime Crime. I also wish to express my regrets that these defamatory statements were ever published and admit that there was no ground for these defamatory statements.

Yeah, you didn't miss that. "Please post the below retraction and apology verbatim, or we will be forced to proceed with litigation." She was given a false statement to post, and threatened with legal action if she didn't. In other words, lie, or we'll sue you. (The bold was mine, by the way, in both instances.)

She deleted the old apology and replaced it with their scripted one, and I don't blame her in the slightest. Complying with such a ridiculous, completely anti-sparkly demand shows the company's attitude far better than any lipstick review could. The lipstick review which I linked above was re-posted by one of the blogger's readers, so that it could still be accessed.

Look! Over there, a Ferrari!

Lime Crime has taken a number of turns since the controversy first came to light. Since typing "Lime Crime" into google now brings up this cheerful result:


Lime Crime's fans ("Futurettes" - you actually have to apply to be one) have been re-assembled into a 'street team' and encouraged to spread the word without search engines, by handing out promotional material to people in the real world. Outside of trying to silence the odd blogger, they've also been known to have comments deleted on third-party websites (or try unsuccessfully, as in this case - read the Editor's note) as well as their own, and only allow positive reviews on their products on the shop page (it used to be only 5 or 4 stars, but predominantly-positive 3 stars are sneaking in, now). They also run an affiliates program, meaning that bloggers who refer customers to Lime Crime will earn commission if they buy. Now there's incentive for good, honest reviews. (If you want to actually find some honest ones, I'd suggest you look over here.)

When I blogged about this originally, it was just any ordinary review. I bought into a brand, believed what they told me, bought the product and discovered the reality to be something else and the brand to be less than stellar. A lot of people have asked why I don't bitch about companies like MAC, or why single out Lime Crime.
Truth is, they were just the repackagers I bought from first. It could've just as easily been any other repackager, and there are plenty more reviews coming of companies whom I also suspect of simply repackaging their products. That said, I know a lot of people take issue with everything the company has done since the controversy, and the spectacularly shit way it's been handled.

All of this just about brings you up to date. I wanted to write a summation, a story-so-far for newcomers to understand the huge snarly ball of drama that surrounds Lime Crime. I also wanted to keep it separate from my up-coming Lime Crime lipstick review (mini one here!), to try and be as impartial in that aspect as I can be, but not deny you all a good ol' fashioned rant.

91 comments:

Tea said...

http://vulgrin.com/wp-content/uploads/2009/03/orson-clapping.gif

If people keep insisting that you're singling out LC, this article should show that Xenia practically spoonfed bloggers all the material. She shot herself in the foot with those videos. I've read your other reviews where the companies didn't fare so well, and not one of those other companies created the giant small violin LC has.

12 January 2010 08:27


Anastasia said...

I know, right? The original post called out two companies at once - Lime Crime and BFTE. You see their different responses to it, and the result.

Rofl, giant small violin.

12 January 2010 08:32


hyena-says-rawr said...

"Doe's also obviously never heard of Ben Nye or Kryolan, who also make really bright, intense make-up."

Given that her early makeup tutorials consisted of a lot of Kryolan products, she's obviously heard.

12 January 2010 08:38


Anastasia said...

Maybe she had an incredibly short-term memory?

12 January 2010 08:40


Shattered said...

Or maybe she got all hearthurt over people ditching her "friendship" and decided never to speak of Kryolan again because the memories make her cry big panda-sized tears.

You know, the tears she was trying to cry in that YouTube video.

12 January 2010 09:02


AFEcoMom said...

I love that you posted this!!! Such refreshing reading :) And if LC doesnt like it, they can shove it! lol

12 January 2010 09:14


Belinda said...

I am so glad I found out about all this before I bought any of her stuff. I actually used to be a fan of hers, but after finding out the truth - never again.

12 January 2010 09:14


Julissa said...

I don't understand people like her. I don't understand people that defend people like her, either. Boggles the mind. Or mine, at least.

What's extra lame is that out of all the colors you have swatched, hers are the dullest.

12 January 2010 09:25


Shattered said...

Just for kicks, I went perusing 2005 via the Wayback Machine.

http://web.archive.org/web/20050305123508/http://www.limecrime.net/makeup.htm

Kryolan, Kryolan, Milani, Jane, Kryolan....

And here's an example of the craft store glitter she used to sell and push in every freakin' tutorial: http://web.archive.org/web/20051207024955/www.limecrime.net/dollparts3.htm

Yeah, tell me those were eye safe.

12 January 2010 09:28


Apriltini said...

I was watching her video, but became extremely bored when she said something about telling a story. I'd really much rather break some bones than listen to that codswallop.

I'm sure I'm over influenced by TV, but I thought on Lie To Me, they said that excessive blinking is a sign of lying out yer ass.

One more thing: in your swatch photos, the Lime Crime stuff is paler than the other brands. Definitely not illegal. Suck it Xenia.

12 January 2010 09:49


Tea said...
This post has been removed by the author. 12 January 2010 10:01


Julissa said...

For some reason I just went to the Lime Crime Makeup site and saw that they doubled the size of the eye dust from a 5g jar to a 10. And the price stayed the same. Gasp. I wonder if they're secretly trying to get rid of all of it since it, like apparently many other things they did, is so full of fail.

Scandalous.

12 January 2010 10:03


Tanya said...

Thanks for this. If just one other future sucker reads this and changes their mind I'll be happy!

Will try to get those samples out to you by Feb, I reckon- sorry that's ages away! x

12 January 2010 10:52


louthehobbit said...

bollocks, the internet ate my previous comment.

To continue: Oh I love reading a good rant to start off my afternoon well.

As to the whole hoopla about Gothique: I personally think that they went after her for "Lime Crime A History" and not so much for the review. Because let's face it: Grey made some insinuations about repackaging and wasn't "omghappygleerainbowspretty" about the lipsticks, but other bloggers have been a lot more "inyourfacethisiscrap" about LC and they haven't exactly gone after them have they?

In any case, love your blog and love your name!

12 January 2010 12:04


SilhouetteScreams said...

I love me a good LC rant ;D

Dude, I remember stumbling across that TKB video on youtube and was amused how similar they were. I suppose LC is going to claim that TKB copied her on that as well.

I love how many repackagers claim that they created their own makeup line because they couldnt find anything bright enough. Miss X has an even bigger markup than LC, and ScarletMadeline's DarlaMakeup line is all private label - it took me less than 10 minutes to find all her products on SpaPrivateLabel.

12 January 2010 12:14


SilhouetteScreams said...

Oh, and I hope Shrinkle comes out with Sugarpill soon and pwns them all.

12 January 2010 12:15


Cacau said...

Well, I think this pretty much resumes everything. Thank you.
What bothers me is that I bought her products, knowing they were expansive, out of admiration for someone trying their best and out of expectation for something I'd not find anywhere.
And I pretty much felt really disappointed.
It bothers me a lot that she said she was going to sue Grey, 'cause she's always been the most impartial of everyone. She even said some good things about the lippies on her review!
While I agree with some people that many people ended up hating Xenia instead of LC, I can undestand that.
When you made your first post you pointed two repackagers. People forget that! What changed the focus was their reply to your question, their reaction.

What hurted me the most is this video of hers... I mean, are we all haters now? I'm not. I am an unsatisfied costumer. I e-mailed her respectfully and got bad response... - so, I become a horrible hater. Right. Ok.

I thought she was at least a good person and I find myself doubting that a lot.

My LC lipsticks disappointed me, specially the one I gave to my sister as a gift, expecting bright amazing color! Thanks Gosh there is Azalea from Morgana Minerals - that I just bought for my sister's birthday.

At least, after all this drama, I discovered great companies to buy from!

While I feel I don't want to hear from the company ever again, I found this a good post. Explains everything clearly.

People get bothered by the fact you focused on LC. Still, not only she was the first repackager but she was the only that kept pretending.

Gothique found many other repackagers, and was as unbiased as she was with LC.

And I think that if you found out any other repackaging company that kept telling lies, you'd be the same as you are with LC.

But some people don't get it.

I respect your post a lot.
I had decided I wasn't going to read this, but I guess it was worth it. I needed something to lock up the subject forever to me and that sums up everything.

Sry for the infinite comment and for my english mistakes ^^'

12 January 2010 12:26


Yoshi said...

I would actually like to thank Doe for posting the "haters" video.

-without it, i wouldnt have done my homework (the girl with the duct tape dress turned out to be one of my best friends sister!) and discovered a lot of compelling evidence

- without it, i would have purchased lime crime, rather than discovering the wealth of wonderful, honest mineral makeup companies out there

-without it, i wouldnt have discovered proper, balanced makeup blogs that i now read daily (such as this one!)

so thanks Doe, you helped me save a ton of money and find some blogs worth reading!

ps. apologies if this is sloppily written, i have a broken wrist so am typing one-handed!

12 January 2010 13:24


vanityflair said...

If only all of Xenia's squeeing fans and the make-up bloggers who still use her products would read this.

That's all I can say.

(Also, I second the above comment which says she used to use Kryolan and was always harping on about how awesome it was.)

12 January 2010 13:59


CthuLynny said...

Im just aggravated with LC because for me to spend 14$ plus shipping on a product is rare unless it is quality (like my urban decay) I dont have tons of money to throw around, so when I recieved the product and it looked dramatically smaller than any other eye shadow I had purchased....I was ticked. Then it was hard to work with (no base) and was VERY different from the color shown, and was simply repackaged. I hate feeling ripped off.

12 January 2010 14:07


AxSDenied said...

Yeah I guess I could thank her for making crap as well. I stumbled on this blog looking for the lipsticks I believe, and found this instead. WAY MORE AWESOME! And I saved oodles of dollars from wasting it on the giant nazi unicorn.
Thank you for the recap, whenever I get a smidge more tolerant of the cow, I can read this and remind myself why she is such an uber cunt :D

Yes I said a bad word, but she's a HORRIBLE PERSON, who completely earned that title.

12 January 2010 14:57


Fuchsia said...

Bzzzz (random noise), as others have said she was all about Kryolan then. I used to look at all the LittleBigGirls' offerings- actually I have one of her clothing things, it is not terrible and is free of gaffer tape. Is pink though. I thought, what's she getting up to now? and found the nest of unicorns, I was... quite surprised that she needed to 'make her own' colours as there were none in the universe bright enough. 'Cos she was right about one thing, Kryolan is super! (I may make a comparison swatchy post of my own, as I bought MAC pressed shadows specifically to compare to Kryolan. And unfortunately, they don't.)
I didn't buy any LC because the price was too high for me to jump over. I initially put them on my 'save up for, maybe' list (with items like silver tea-services and a hot air balloon ride), then heard sage folk say 'No, Fyrinnae are the way', and ditched them.

The whole debacle just makes me... very impatient for my TKB order to arrive, more than anything. (I ordered before xmas but the first one was lost, so they've replaced it. Which was nice.)

Incidentally I have a couple of the glitters she used to sell (they were cheap then). I stopped using glitter because I didn't know about Pixie Epoxy, but I'm back with it now... I'll swatch if you want, but that might not be of any use. I don't know how to test them for size and eye-safeness.

12 January 2010 15:20


Tea said...

Sorry, deleted it the first time I posted this comment because you could see my email address in the original screenshot. Durrr.

So, I watched her video again for the first time since she originally posted it. In the video she says:

"Normally you would put this in a macerator, but *obviously* I'm at home so..."

I rewound the video again (she says it at about 1:10) to make sure that was what she said. Then I was like "WTF is a macerator?" So I googled it:

http://i47.tinypic.com/2vukd4h.png

I know she allegedly packages her stuff in some unsanitary conditions but...

12 January 2010 21:16


Spooki said...

back in the day i used to idolize "limey", as she then went by. i loved her tutorials filled with beautiful bright colored eyeshadows. i was super excited when she announced she was making her own line of eyeshadows... but the fact that she claimed she never found anything bright enough made me go "lolwut?".

When it finally did come out i saw that i'd have to start saving up if i ever wanted to afford them. $12 was ridiculous when i could get 1.5 g from medusa's for $6.00 or 1/4 teaspoon for $1.75 from fyrinnae or a baggie sample from makeup enigma for just a mere .50! i thought -maybe- it could be a superior product like she claimed so often so i started trying to find reviews. the more i read, the angrier i got. her videos were just icing on the cake.

deere poo can suck it, she's never getting a damn dime from me. this woman is ridiculous and must be taking crazy pills. perhaps in the future she'll make like mark mcquire and just fess up. better late than never i suppose.

there just isn't enough room in this comment box to express my disgust with this brand and its lying, manipulative owner.

12 January 2010 21:33


Aleksis said...

You know what would be the funniest thing ever...doing a parody video on making your own mineral makeup...speaking of which at one point I wanted to make my own mineral foundation and it was probably one of the hardest things I've had to do since organic chem. lol Definitely didn't look anything like her video!

12 January 2010 22:46


Phyrra said...

Yeah, Sleek, Kryolan Aromaleigh, Fyrinnae, etc etc etc look a hell of a lot brighter than Lime Crime.

The fact that Doe Deere/Xenia asked people to remove comments from someone else's blog is fucking ridiculous. The fact that she sent that bogus letter to Grey made me sick.

I appreciate your investigation into the Lime Crime drama. I'm so glad I never wasted my money on Lime Crime's B.S.!

12 January 2010 22:59


Lo said...

Thank you, Ana!

I'm so glad you posted the link to MUA. I've only ever used the review feature, but I love that website.

Phyrra's article on looking for quality makeup here: http://mineralmakeupmutiny.wordpress.com/2009/11/18/guest-blogger-phyrra-how-to-look-for-quality-mineral-makeup/ is incredibly helpful, but I'm the sort of girl that likes reviews. MUA is great for that because it is a rather large third party review site. Plenty of makeup companies allow reviews on their own website, but I'm always a bit on the suspicious side. How do I know that unfavorable ones aren't being given the boot? This is especially true with smaller companies. Reviews on there also reach a wider audience. I will be forever impressed if I see a company urging its customers to post reviews on a site like that.

Anyway, in the case of Lime Crime, I did not read before I bought, even though I should have. There aren't many reviews on MUA (which I hope will change soon, I already did my little part) so that led me to search elsewhere.

Beyond that, the site has features where you can look at reviews of a certain product by skin type & tone, hair color, eye color, and age, which is helpful with every sort of product there it! If several people with dry skin talk about issues they had with a product with consistency, you can probably surmise that it won't be awesome for you if you have dry skin, that sort of thing.

Anyway, that's my little bit. Please excuse me, I'm half asleep. Semester started today and I'm just not used to getting up at 7 am. Lazybutt. ^.^

12 January 2010 23:29


pinksky86 said...

Hey Ana...great review of a not so great company. I'm glad you got all this out and helped others find out the true colors of Lime Crime and Doe. You were the first person I heard say that Doe repackages. I'm so thankful to you for that because now I do more research when buying a product and have been introduced to many new and honest make-up companies. I also wanted to tell you that it was me that sent you that picture of the Grape Pop vs. Empress. =) I'm glad you were able to use it. =) Thanks again and I love your blog.

13 January 2010 02:31


Corvida said...

@Tea I was confused by the macerator comment, too. To my knowledge, "to macerate" means to chew or soften something in a liquid or solvent. When I make berry ice cream, for example, I macerate the fruit (i.e., let it sit) in sugar water for an hour. I even checked with a Russian friend to see if it was some sort of false cognate, but apparently it isn't. So yeah, whatever a macerator is, I have no idea how it would even be relevant to eyeshadow creation.

P.S. No, you changed your icon! Your old one was so cool!

13 January 2010 03:18


driftclosely said...

It's because of your Lime Crime reviews, a lot of people I know will have absolutely nothing to do with her or her dishonest business practices.

It's disgusting that she bullies people who pay for her overpriced cosmetics and throw legalese around like it's going out of style.

No class or taste coming from her; just empty threats laden with scare tactics.

Pity what legions of fangirls will senselessly believe.

13 January 2010 04:32


Tea said...

@Corvida haha, yeah, I had heard the word described like "chewing", but had no idea how it would pertain to eyeshadow. Guess she figured no one else but her has google. Or something.

P.S. I changed it back. I'm glad you like it. I drew it :)

13 January 2010 04:37


DiavoloBello said...

I tried to watch her second video, but instead was distracted by her blinking. So I decided to be a nerd and count it.

107 times in the first 60 seconds of the video.

13 January 2010 05:30


AxSDenied said...

Woah! That's a lot of blinkage there.

Rub some more glittah in your eyes, bitch!

Outburst done.

13 January 2010 14:16


BambiAnarchy said...

Thank you so much for posting this! I am a fashion designer and I design my own photoshoots. I was interested in purchasing some product from LC until I read this. I decided instead to purchase same products for much less while getting 7.5x more of the original product. Thank you so much!

13 January 2010 17:15


hyena-says-rawr said...

Ffff, I finally watched her blinkathon video. I love that in her ~comparisons~ she applied the "Lime Crime" stuff wet and applied the TKB stuff dry. The edges of the swatches make it so obvious it hurts.

13 January 2010 20:30


Julia said...

THANK YOU FOR POSTING THIS! I totally cringed at her making her eyeshadow tutorial... eh, it's alright if she's doing this for personal use AND she depends on her hunches to get the color "right".

BTW, I never knew that you have to add a color's opposite in order to darken a color; I also thought you have to add black oxide.. Well, I've learnt quite a lot. The threatening letter? Oh, Traci of Orglamix (etsy) also sent one to Phyrra just because Phyrra did a comparing post and told her fair opinions...

When will those repackers learn. It's not us who join in on the witch hunt. It's rather them doing the witch hunt directed to anyone who points out those owners not completely honest in doing businesses.

14 January 2010 01:25


squidmarket said...

Damn, this post is so long I had to keep a running comment stream in another window so I didn't forget it all by the time I reached the end.
Firstly, I love how it's all sweetness and cuteness until you're all like "Bluntly put, that's a load of bollocks", lol. It reminds me of Dylan Moran's character from Black's Books (so does the "shock, horror" comment too.)

Secondly, oxides are not nice to work with in cute little jars and baggies. I'll go on record says for home use, oxides downright suck. TKB makes that shiz look easy, but you really do need a reasonably powerful grinder to mix and blend them in. I use a grinder I bought at craftstore because my coffee grinder made too much of a mess.
Thirdly, look at you changing all these fonts! This is like the second post you've busted out interesting fonts (is the glitter font an html change too?)
the end

14 January 2010 01:28


Corvida said...

@Tea Wow, I love your artistic style!

@squidmarket *squee* Another Dylan Moran/Black Books reference! I've decided that instead of encasing him in carbonite, I want to shrink him and keep him in a Habitrail (with a red wine drip bottle). Ana made the good point that he couldn't be funny if he were in suspended animation.

@Anastasia I joined Twitter so I could follow your tweets (and a few other people who actually have interesting things to say on a regular basis). When it scanned my Gmail contacts, it dug up my landlady's feed. This contained a link to her erotic fanfic LJ. Therefore, I do not think I shall be using Twitter after all, at least not for quite some time. I partially blame you interesting people :D

14 January 2010 02:21


Connie De Alwis said...

as always, a very insightful read. so disgusted by how Lime Crime handles themselves as a company.

14 January 2010 03:03


Taryn said...

These business practices of hers are begging for a "In Soviet Russia..." joke.

Thank you, Ana, for putting this up. I will not touch that company with a 10 foot pole.

14 January 2010 21:47


T said...

Thank you so much for this. The woman is a disgusting excuse for a human being and she needs to give up. One day, one day.

And yes, I blame your support and swatches for my addiction to Fyrinnae (a friend recommended it and your swatches sealed the deal) and Aromaleigh. I would rather support them (and their great products) then fall victim to a lie. Thank you!

15 January 2010 04:01


Shattered said...

Geez, I think I probably just came across one of the most...*coughignorantcough* Magical Sparkle Unicorn Lime Princess supporters out there, and this comment was made before you wrote this entry.

"yes, i think all those bloggers wish they could be as sucessful as her.

"i agree if u dont like a product, fair enough, but to actively say she's ripping people off by not even making her own eyeshadows is stupid, they just want to bring her down to make themselves feel better"


I'll just sit here and wait to be called a jealous hater for my response to that one.

19 January 2010 04:29


Anastasia said...

Shattered - rofl, big panda-sized tears. I mentioned the whole blinkathon thing to my brother, who immediately posited it was because she was trying to make her eyes water. Makes sense!

Honestly, I don't really care about the animalshelter/whatever drama surrounding Xenia, I just care that Lime Crime rips people off.

21 January 2010 14:18


Anastasia said...

AFEcoMom - Thanks, AFEco! Well, I've ditched being all reserved and adding "allegedly" after everything I say. If they want to come after me, they know where to find me.

21 January 2010 14:19


Anastasia said...

Belinda - I'm so glad you did, too! I've had quite a few readers who only found this AFTER shelling out hundreds, and I feel so bad for them. Saving one person's cash makes it all worth it.

21 January 2010 14:19


Anastasia said...

Julissa - I don't really get it, they all have the same argument. It's all very much "LALA I'M NOT LISTENING YOU'RE JUST JEALOUS OMG" over and over, in the face of swatches, etc. I suspect even if I gave those people samples of each, they still wouldn't believe it. And yeah, really. "Lime Criminal" is a pathetic lime.

21 January 2010 14:19


Anastasia said...

Shattered - I noticed her blog begins rather suddenly, and figured she'd deleted old posts. She used lots of other types of make-up back then, plenty of drugstore, and then in earlier tutorials just lists like, "a pink lipgloss" rather than brands that aren't hers, I think. Ugh, don't get me started on plastic/metal glitter.

21 January 2010 14:19


Anastasia said...

Apriltini - Godddd, I had the same reaction. I tried to keep it out of the post, but it was just so "When I came to this country ten years ago with only the shoes on my back and walked ten miles through the snow every day to get water from the well to feed starving orphans". I mean, fuck OFF. I was a teenage runaway, my childhood was not idealic, but do I milk it for all it's worth online and bitch about it constantly? No, I do not. It's called having class.

And yep, Lime Criminal is a pathetic shade, they all pretty much are.

21 January 2010 14:20


Anastasia said...

Julissa - I noticed that. I think it might have been in response to people bitching that, originally, Lime Crime sent out huge samples to YT gurus for review, which were much larger than the sizes they actually sold. Thus, customers ordered thinking they were getting the same size, and complained when it arrived much smaller. But, who knows, they changed the jar packaging, too.

21 January 2010 14:20


Anastasia said...

Tanya - A few have, Tanya, so I think we're good. And thanks, don't worry, I know how it is when everything's crazy hectic!

21 January 2010 14:20


Anastasia said...

Louthehobbit - I think so, too, Lou. They mentioned it specifically in the apology, which is what makes me suspicious. I've been a lot more, er, aggressive, about the repackaging issue, and I haven't heard jack from them. But possibly this is because I live in England, and it isn't financially feasible for her to try and sue me.
And thank you! I'm very proud of the name :3

21 January 2010 14:20


Anastasia said...

Silhouette - Haha, we all do. Yeah, similar videos except for TKB taking basic health & safety measures. I'm torn on Miss X - I saw Shrinkle recommend her, which strikes me as odd, but her stuff LOOKS repackaged and I don't want to pay the - what, $17 or something? - to find out :S

21 January 2010 14:20


Anastasia said...

Cacau - Sorry, Cacau. I know exactly how you feel, you trusted the brand and the person who made it, and really felt engaged with the whole image, only to find out it's just-- well, this. It sickened me that they actually gave Grey an apology to post. And hell, I wish you could see the e-mail, it's so fucking snotty and condescending and rude. Argh. And yeah, everyone forgets that I pointed out BFTE as well, who turned around and said yes, they started out repackaging, but they're now discontinuing them/labeling what's left, etc. Unlike what Lime Crime did.

And yeah, you're not a hater. Hell, neither was I. She says we're "not customers", I have an invoice which begs to differ! I'm planning on covering other repackagers - Pure Luxe is up next, I just need to post faster. I'm glad the post didn't upset you too much <3

21 January 2010 14:21


Anastasia said...

Yoshi - I've heard that from a lot of people, which I think is great. Everything they do is so shady, I admit being pleased that this one backfired. And christ, how did you break your wrist? Such dedication, commenting one-handed!

21 January 2010 14:21


Anastasia said...

Vanityflair - I think they HAVE, Vanity, at least most of them. The die-hard fans are mostly still "LALLAA YOU'RE JUST JEALOUS" and a lot of good reviews have been updated. That said, Lime Crime do, of course, have their affiliates program, which doesn't exactly encourage truthful reviews.

21 January 2010 14:21


Anastasia said...

CthuLynny - I know the feeling, CthuLynny. Part of the reason why I post this stuff is because when I first bought LC, it was AFTER I looked them up online, and just read a ton of reviews telling me how great it was. When it fucking isn't. Sigh, but at least now I know :S

21 January 2010 14:21


Anastasia said...

AxSDenied - Haha, I'm more awesome than crappy lipsticks :D You actually got me started on Fyrinnae's Lip Lustres, did you know that? I got 2 more today (Ice cream party and bloodstains) and I'm so in love with them. Rofl, at uber cunt. You said it, not me.

21 January 2010 14:21


Anastasia said...

Fuchsia - Indeed, Fyrinnae are the way! I know I harp on about them (*isinlove*) but there are other good companies, too. S'all about spotting them and finding them out, I guess. Fyrinnae are my current infatuation, though. We're amid a whirlwind romance. It's all roses and sonnets and whatnot.

I think eye-safe-ness of glitter depends on what it's made of, but Fyrinnae know more about that than I do. No plastic or metal glitter near eyes, is the rule. Fyrinnae make their own, it's much finer, but still sparklysparkly. I'm glad you didn't shell out on LC, though, and I'd love to see some Kryolan swatches, I've been meaning to buy some forever, but now I'm waiting on Sugarpill.

21 January 2010 14:25


Anastasia said...

Tea - Wow, sewer pipes, eh <_< That's gross. I'll have to ask someone in the biz. about it. God, the whole thing is just stupid. You'd have a formula. There's no way you wouldn't have a formula. Stupid stupid.

21 January 2010 14:25


Anastasia said...

Spooki - Right there with you, Spooki. I paid the price 'cause I figured it was brighter than everything else, and actually unique. You know, because the website lied and said it was. And, well, you know. At least the upside of this is that I've found wonderful companies like Fyrinnae and so on, that actually make their own stuff, and I can finally appreciate how important that is.

21 January 2010 14:25


Anastasia said...

Aleksis - That thought did cross my mind. Also, some kind of parody video breaking into a factory to free tortured unicorns... I'm not much of a video maker, though. Lime Crime doesn't even MAKE foundation, presumeably because you can't repackage it.

21 January 2010 14:25


Anastasia said...

Phyrra - Right there with you. I love that the positive review even says she contacted her to ask her to remove comments. And I'm glad you didn't, too! Although if you had, maybe I wouldn't have wasted my money on it :p

21 January 2010 14:26


Anastasia said...

Lo - <3 MUA is one of the few places you can find reliable reviews, and see more than one at a glance, so you can get a really good idea of how the product performs. I never trust website reviews, personally. I've tested Lime Crime's by trying to leave two negative reviews on their website, and they were never approved. Rofl, you're not a lazybutt for not wanting to get up at 7. I never want to get up before 11.

21 January 2010 14:26


Anastasia said...

Pinksky86 - Thanks! Ahh, YOU sent me the picture! You want me to put your name on it, and link to anything? I'll go credit you, and add a link if you give me one. I'm asking because you might not want to be associated with it, given LC's habit of attracting fangirly trolls. It's a great swatch, I love that you have the LC jar and the TKB bag right there. My own TKB bags were thrown away long ago when I put everything in jars.

21 January 2010 14:26


Anastasia said...

Corvida - I want some berry icecream, please <_<

21 January 2010 14:27


Anastasia said...

Driftclosely - Good! It started out as just an ordinary product review, like any other. Now it's kinda become a public service announcement <_<; That was all tremendously well-said, I agree completely.

21 January 2010 14:27


Anastasia said...

DiavoloBello - (Zebra! <33) 107 times in 60 seconds? Fucking hell. That's almost twice a second. <3 the nerd.

21 January 2010 14:27


Anastasia said...

AxSDenied - XD And people call me aggressive and biased. I love your turn of phrase XD

21 January 2010 14:27


Anastasia said...

BambiAnarchy - I recommend it, (awesome name) as someone else posted previously, LC only give a 10% professional discount, and won't sell samples. Plus, well, it's all just repackaged mica, it's not even a finished product. There are plenty of fantastic mineral make-up companies out there for you to explore - LC just isn't one of them.

21 January 2010 14:27


Anastasia said...

hyena-says-rawr - Not only that, but they purposefully picked the ones on the list that were wrong. Let's see you compare Elf and Green Apple POP, or Circus Girl and Lemon POP, eh? She applies her stuff wet in EVERY video she uses it though, otherwise people would see how it doesn't adhere dry.

21 January 2010 14:28


Anastasia said...

Julia - I know people who sell make-up on Etsy who have a more professional set-up than that. Phyrra and I are friends, I remember her getting the Orglamix letter. That whole company is pretty damn dodgy to me. And yeah, well, hopefully the more people blog about it, the more companies will change their ways!

21 January 2010 14:28


Anastasia said...

Squidmarket - Rofl! (That's what I'm doing right now with the comments!) sorry, they are getting longer. My wordcount is reproducing, or something. Shouldn't leave those vowels alone together. I love Dylan Moran, his humour is completely my style. He's so dry and cynical and miserable XD His stand-up is wonderful.
I gathered the oxides bit from Aromaleigh's video, she shows it's all chunky and stuff. I don't think rubbing a bag for 20 seconds is going to do it - plus, if you leave even the tiniest bit of black in an unblended chunk, that colour will change dramatically when someone DOES blend the product. I got a bunch of samples from a company recently which someone has mistakenly dropped bits of black oxide into, and now all my colours are effed up :/

Haha, you like my font usage? Particularly proud of my glitter text, I actually made that specially with a generator, saved it as an image and linked to it.

21 January 2010 14:28


Anastasia said...

Squidmarket - Rofl! (That's what I'm doing right now with the comments!) sorry, they are getting longer. My wordcount is reproducing, or something. Shouldn't leave those vowels alone together. I love Dylan Moran, his humour is completely my style. He's so dry and cynical and miserable XD His stand-up is wonderful.
I gathered the oxides bit from Aromaleigh's video, she shows it's all chunky and stuff. I don't think rubbing a bag for 20 seconds is going to do it - plus, if you leave even the tiniest bit of black in an unblended chunk, that colour will change dramatically when someone DOES blend the product. I got a bunch of samples from a company recently which someone has mistakenly dropped bits of black oxide into, and now all my colours are effed up :/

Haha, you like my font usage? Particularly proud of my glitter text, I actually made that specially with a generator, saved it as an image and linked to it.

21 January 2010 14:28


Anastasia said...

Corvida - Cor, that comment made me laugh so much I showed it to a few people, who also laughed. That's just. Wow. You should be on Twitter just to tell us stories like that. The magic of the internet, eh? Maybe you could get some kind of rent discount with this information?

21 January 2010 14:29


Anastasia said...

Connie - Thanks, lovey. Yup, I agree entirely. For someone so obsessed with marketing, you'd think they'd learn a bit of PR.

21 January 2010 14:29


Anastasia said...

Taryn - Hahah, I saw a "In Soviet Russia, make-up reviews you!" somewhere. Love your avatar, Taryn. Sephiroth, omnom.

21 January 2010 14:29


Anastasia said...

T - Sorry! Okay, I'm not. Fyrinnae are awesome. Aren't they just awesome? And Aromaleigh, too. Buy Estranged! Everyone needs to own estranged. I hear acid green is a universally flattering shade, don'tchaknow. I have more Fyrinnae to swatch today! I'm like a kid in a make-up store :D

21 January 2010 14:30


Anastasia said...

Shattered - I saw that, Shattered. Oh gosh, if only I could be so 'sucessful'. Oh, wait, hm. I don't have advertising on my blog at all, I'm not making any money out of it - but I could, if I wanted. So... where's my motivation for wanting her audience of 13 year old girls? Eh. It's just so-- you know when you get picked on in school, and your mum tells you they only said your bowl haircut looked stupid because they were jealous, because THEIR mothers wouldn't let them have bowl haircuts. They weren't jealous, your bowl haircut looked stupid. It's a very childish response.

21 January 2010 14:30


AxSDenied said...

Yay!! I got you hooked when I hadn't even tried them at that point :D I was just building my carts like a crazy face a rememebered the colours lol.

Another cool fact, Doe Dumps "staredown" and "bilnkfest" are signs of a liarpants... http://www.associatedcontent.com/article/390773/signs_someone_is_lying_to_you.html?cat=7

21 January 2010 14:33


Michelle said...

WOW O_O!

First off I can guarantee that Doe does not understand law or American constitutional rights.

The attacked blogger was clearly in the right to exercise her right to freedom of speech.

Secondly it is illegal to impersonate a lawyer. Which by the sounds of it Doe has done. Poorly.

Additionally federal law trumps state law. Doe has no leg to stand on.

What is she going to do? Attack all of us? Doe is not allowed to dictate what any of write about her products. If she actually cared she would have made an effort to make real genuine products rather than trying to cover up an lie.

She got caught. Boo hoo. But throwing a temper tantrum because someone does not agree with you? Unacceptable. Doe is nothing more than a bully and failed to realize that the blogging community, especially the make up blogging community will not tolerate bullying for good reviews.

I'm very happy and glad that you have posted this and revealed what kind of sociopath Doe Deere really is.

Personally if she pulled that crap with me I would have said: bring me to court. Go for it.

She would have never shown up.

Great post.

21 January 2010 18:26


melissa said...

Why is the black mica used in the Lime Crime video apparently evidence that Xenia knows nothing about colour, but no one jumps to the same conclusions when the Aromaleigh video lists black mica as an ingredient in colour blending? I'm not talking about the way they're mixed in the respective videos, just the colour theory.

25 January 2010 07:41


Anastasia said...

Melissa -

They both made very similar colours. Promenade (Aromaleigh's) is discontinud now, so I can't link to it, but they were both darkish blue colours with a purple sheen/highlight.

Lime Crime's was "made" mixing base blue mica, a wholesale stock colour, with black oxide, white stock mica, and a white-with-purple-interference stock mica. Black was added to make the colour darker until it "matched" her sample.

Aromaleigh's eyeshadow was created by mixing two bases together, both of which she'd made herself, and adding an interference mica. ONE of those bases she used contained ultramarine blue, hydrated chromium oxide, titanium dioxide, stearate mica and black oxide.

Using black isn't against any artist code, using it to darken your entire batch of colour until it meets your sample is. The reason being that it makes colours dull, as well as darker.

Aromaleigh used black oxide as a minimal ingredient inside a custom base - it was one ingredient in 11, if I counted right.

Personally, that's the difference I see. That and Aromaleigh actually know their formula, because they bother to make things themselves, so they don't have to keep guessing and adding little bits of black until they think it looks right.

If you're interested, Lime Crime's Twilight is TKB's Ballad Blue.

25 January 2010 11:11


Anastasia said...

Michelle, my thoughts exactly. I've said far worse things about Lime Crime - I've challenged them to send me a sample of any of their eyeshadows, and that if I couldn't match it to a wholesale mica, I'd submit a subtraction and apology. No such luck.

A lot of people assume Grey was scared by the BS litigation threats. Mostly, she was tired of LC fangirls hounding her and figured that printing the apology would show people what a complete ... bad word ... Lime Crime is better than any negative review could.

25 January 2010 11:15


Anastasia said...

AxS, Yeah, a few people have said. I'm not going to analyse her body language, but she sure doesn't blink like that in other videos. I think she was probably trying to make her eyes water.

25 January 2010 11:16


Lauralyn said...

Thanks for posting this. I had heard from one of my friends who is close with some of Doe Deere's former blogger friends that she was bad news. Unfortunately I didn't know this until recently. Awhile back Doe Deere sent me a message asking for one of my products as a sample so she could do a review of it. I decided to send her one since her blog seemed legit and she never did the review :(

25 January 2010 19:55


Anastasia said...

Sorry to hear that, Lauralyn!

Generally if a company contacts a blogger to send them products, it's for consideration and doesn't guarantee a review - but if a blogger requests them personally, not reviewing would just be tacky and dishonest, in my opinion. Especially if you're a personal seamstress/seller, not a large business, that sample is coming directly out of your pocket.

It doesn't surprise me, though. She lies about the traffic on her blog (inflating it many, many times over) and I've only ever see her review about 2 things. I expect she just wanted something from your shop and didn't want to pay for it :[

25 January 2010 20:12


Shiseiten said...

I found your blog while looking for swatches of people wearing lime crime lipstick! This post was very good and is making me rethink buying the stuff. I will definitely be keeping up your blog. :D love the title of your blog too. I'm a huge star wars fan. XD

29 January 2010 19:13


Anastasia said...

Hey Shiseiten,

If you keep your eyes peeled, I've got my own upcoming Lime Crime lipstick review (I will post it, I swear!).

In a nut-shell - if there's a colour you desperately want and can't find anywhere else, you might want to go for it. The formula is horrible - thick, drying, it'll show up all your lips' imperfections - so you'll have to exfoliate, use a balm under, gloss over, etc. They ARE workable, but not worth $16 by a long shot.

Try taking a look at Stargazer lipsticks, Morgana Minerals lipsticks (which aren't private label, she makes them all herself with her own lipstick mould) and Fyrinnae's Lip Lustres, for alternative bright lip colours :]

And thanks! I love new readers <3

29 January 2010 19:16


caseybby said...

Unfortunately I found all of this out after making a rather large order with the company, at the same time I purchased TKB's kit. I compared them myself, and I've got exact matches for the shadows. It's really disappointing.
I'm glad I only ordered one lipstick though. When I swatched everything on the back of my hand, the lipstick would not come off. I had this red tint where the swatch had been for a few days. :/
Thank you for continuing to post these reviews :) hopefully it will make more people aware of what's going on, and save them a bit of money.

30 January 2010 16:52


Chocolate said...

Thanks for posting this. When I got wind of all the twitter drama I thought it was just bitches being bitches- I had considered myself a fan of Miss Doe, I thought she was unique, friendly, and her Candy Future ideas where something I'd hoped and wished for.

But more and more I realize that she's just a drama queen who's freaking out because people caught her lies, and the scare tactics really make me sick. But I'm glad that this has led me to a new favorite blogger and a new favorite make-up company. :D

22 February 2010 05:55


Dominique -aka- 美華ちゃん said...

Lol I just stumbled across this post. Your original post on Lime Crime, along with Phyrra's, kept me from ever placing my first order with them. I'm sooo happy that I kept putting off from ordering from them, you have no idea. Blogging really is a powerful tool. I just want to say thank you :)

10 March 2010 12:57



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