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A few months ago, I placed an order with Purely Cosmetics, mostly to see what they sold. They typically don't make the boldest coloured eyeshadows (although still pretty, as you can see in my FOTD) and up until this point, I never even looked at anything other than eyeshadows on a make-up website.

I saw a listing for mystery colours - a concept used by a lot of MMU companies, a one-of-a-kind colour which won't be recreated, either to lack of recipe, being too similar to one they already sell, or some other reason - and at $2 each, I placed an order for a whole bunch of them. I had a little problem with shipping - the cart sometimes screws up and only offers international shoppers priority shipping (ouch, expensive) instead of the normal, cheaper kind. So I dropped Robyn, the company's owner, a line on Twitter, and she got right back to me. (What they do when that happens, so you don't panic if you have the same issue, is pay for it priority, put a note in and they'll change it to regular and refund the difference.)


My full Purely Cosmetics face, using almost exclusively their stuff.

During my Twitter back-and-forth with Robyn, though, we ascertained that really, I just wanted to see what they had without picking colours myself. Since I know nothing about neutrals, I'd rather leave that up to fate. Robyn, in the best display of amazing customer service I have ever seen from any company, picked my entire order for me. I mean eyeshadow samples and colours, face product samples, foundation in a shade to match me (since she reads my blog, she knows roughly what shade I am), even a new product or two that she thought I'd like. She included more than just what I'd paid for, so this was a joint I-bought-this/free-stuff venture.

When it arrived, it came in a little gold organza bag, with business cards, a couple of Werther's Original (which I hadn't had since I was a kid, weedling them out of my grandparents), a glossy print-out explaining how to apply and use their mineral foundation and other face products, and, incredibly, and couple-page-long letter Robyn wrote to me, explaining what everything was, why she'd included it and how to use it.


Not pictured: Tons of eyeshadow samples, which are tucked away in my sample binder.
Yes, my Diamond Perfect Finish jar is almost empty.

I was, and still am, pretty astounded at the amount of effort she put into that. She took the time to put together a perfect little Ana-package for me, the contents of which was:

I'll blab on about it all at some point, but right now my immediate focus is the Diamond Perfect Finish powder.

They Have the Whatnow?


The clue is in the name - it's a finishing powder made with diamonds, and it's more or less perfect. Okay, so it doesn't do my ironing for me or make me look like Agyness Deyn, but it's doing the best it can. It's made from long-sounding things-
Ingredients: Polymethylsilsesquioxane/benzimidazole diamond copolymer, diamond powder.
-And $18.50 will net you a 6g jar of this stuff, which contains almost half a carat of diamond. Granted, that might not be a lot in, y'know, a ring, but it's a pretty respectable amount to be spread on your face. Here's what they say about it:
Diamond Perfect Finish is a unique product made with real diamonds and a patented diamond complex to create a flawless finish. Your face will have an airbrushed look. This fine powder will settle into your lines and pores translucently, and the photoluminescence subtly illuminates a blue glow invisible to the naked eye which decreases the appearance of wrinkles...The diamond powder bends and refracts light to reduce the visibility of those imperfections...It is so finely milled that it does not give off a shimmer...Works perfectly for photography and high definition, Diamond Perfect Finish is superior in performance to products such as Makeup Forever's High Definition Finishing Powder.
It might sound bizarre, like creams with platinum in, but it's not a gimmick - there's real science behind it.

Science wears a bowler hat.
"A'right mate, wanna buy a box?"

The key bits in this are the blue glow and the way diamond refracts light. When we age, our skin loses the ability to fluoresce blue and green light, which can lead to skin looking prematurely-aged and unhealthy. When incident light hits the powder's particles, the UV light is converted to blue light (photoluminscence) and blue and green light is scattered, instead, emulating the blue and green fluorescence skin is lacking.

image: www.grantinc.com
Source: Grantinc.com

The powder's particles will settle in wrinkles and emit a blue glow (invisible to the naked eye, because the particles are only 7 microns in diameter - a micron being one millionth of a metre) which diminishes the appearance of fine lines, wrinkles, blemishes and discolouration because it emulates the blue green fluorescence our skin is lacking, and creates a soft-focus effect. It's worth mentioning that the Purely Cosmetics Diamond Perfect Finish of course, contains real diamond powder in addition to the patented complex PSQ, to make it even more effective and luxurious.

All clear? Point being, this does something beyond simply making your pores look smaller because you covered them in the silica powder everyone seems to sell.

I Have Run Out of Packaging-Related Puns
Hot-stamping on black-lid jars.
Hot-stamping on the lid - pretty, and won't peel off.

One of the things I really like about Purely is their packaging. They're not the cheapest mineral make-up company around, and that's all right with me, since I think their products are more complex. They tend to contain more ingredients (the eyeshadows have different bases and formulas depending on the colour, not mica blended onto a generic base, like a lot of companies), including some unusual, expensive ones (diamond powder, for example) and the packaging isn't the cheapest, most basic packaging available.
It fits the company image - all black-lidded jars are hot-stamped with the company's logo in gold, which looks like their lovely script engraved on the lid (different process, though) rather than just a paper sticker or super-cheap plastic clam-shells. All jars also come shrink-wrap sealed, which as I've mentioned before, I love. It means that you don't open your package to discover the contents of one eyeshadow is now coating everything else.

The tinted variation.
Packaging for DPF, this is the tinted variation.

The Diamond Perfect Finish powder comes in gold-rimmed jars, with transparent stickers on the lids, to make it look a little more 'luxe'. My sample came in a 5gram jar with sifter, and everything, sample or full-size, comes labelled with the full ingredients list on it. Purely also adds nice touches, like Werther's Original (yummy nostalgia!), organza bags, informative glossy print-outs about how best to use their products, business cards, and the invoice. Sometimes you may also get a cosmetic bag (a proper, zip-up one, with the company logo embroidered), or a freebie - these are completely random, unpredictable fun, and not based on order size.

I Will Not Make a "Girl's Best Friend" Joke.
No, not a "Diamonds are Forever" one, either.

Onto the actual thing itself. DPF doesn't feel powdery, it's the softest, silkiest powder I've ever felt. You can tell it's different, just by the way it falls through the holes in the sifter, there's never any clogging or difficulty in getting it out, because it's so incredibly fine. It's one of those products that actually feels nice to apply, more creamy than gritty (although it's a powder, not cream. Obviously.)

I can't speak as to whether it lightens your skintone or not (others have suggested it does, so Purely now make a tinted version for darker skintones) because I'm already uber-pale. When I apply it, I tip a little out into the jar lid, swirl my MAC 187 in it, tap it off, then just buff it all over my face. You can use it over your foundation as a finishing powder, and under your primer/foundation (not over primer) too, on areas with massive pores, etc. I tend to use it over my moisturiser around my nose, then my primer, then my foundation, and then buff it all over to finish.


I'm wearing it here (sneak-peak of future EOTD) in normal light - usually I use incredibly bright light to hide my horrific skin, but it looks so much better with DPF I don't need to. (Check it out, you can see my nose!)

I hate looking shiny, I'm not a fan of the 'dewy' look, I prefer matte skin and this mattifies my face without making it look powdery, cakey or chalky, I suspect because it's so fine, and rather than being opaque, it has that blue photoluminscence. As previously mentioned, however, it doesn't look blue or green on. They could use some of this on the set of the Twaddle Twilight movies to fix their chalk-faces. It actually blurs my pores and makes them less noticeable, and covers up discolouration, redness, etc. It's great for touch-ups, too, on the rare occasion that I'm completely gross and nap in my make-up, or just after a (rarer) busy day, I can revive my fading foundation by buffing this over and it gets rid of the shine, and hides anywhere my make-up was starting to fade or rub off.

I've tried MAC's mineralized skin finishes, both in coloured varieties, their natural variety, and their sheer loose powder, I've tried an Estée Lauder powder, Benefit Get Even, Aromaleigh Metamorphosis Parfait powder (which would be my second choice, because I love the anti-redness), Make Up For Ever HD Microfinish Powder, pure silica powder (same thing!), Fyrinnae's Fluff finishing powder, Sassy's mineral finishing powder, and various other mineral veils which were usually a combination of silica, mica and titanium dioxide, and none of them gave me such dramatic improvement without cakiness/powderyness.

Another thing I love about it is that it photographs really well. The product description says it's great for HD photography, and I know nothing about photography, except that everytime you see my face on my blog, I probably took 20-30 photographs to get one I liked enough to use it. With this on, I notice a dramatic reduction in that number!

Positive Reviews Are No Fun.

I've tried to think of things I don't like about it, and I'm coming up empty. I guess it isn't cheap, at $18.50 for a jar, but MUFE HD powder (which is just silica, and comparing it to this is like comparing granulated sugar to icing sugar) is only 8 cents per gram cheaper, and this works better and goes further, since you don't fucking spill it everywhere as soon as you open the jar. Plus, y'know, it actually has more than one ingredient and can't simply poured from one giant wholesale bag into a jar and sold for over 20x more. (Note: I'm not accusing MUFE of 're-packaging' or even knowing who TKB are, my point is that silica powder can be very cheaply obtained at wholesalers, and is not a finished face product.)

The only other downside is that, like with Aromaleigh, I got whacked with customs charges when I ordered. Once again, that isn't Purely's fault and they'd be breaking the law if they declared their packages as gifts or with lower values to try and skirt customs fees. It's random, so if you order and that happens, you can always refuse fees & send it back, or send it to an American friend and get them to forward it on to you.

Arbitrary Numerical Values.

The skippable-to bit if you don't care about context, or you just don't like reading. Out of all the finishing powders I've tried, this is my favourite. Back in my Troubleshooting post, I was still testing out a whole bunch of new ones, but after trying them all pretty thoroughly this is certainly my favourite.

I'll definitely be buying it again, in fact, I may stockpile it and start hiding it in hollowed-out books just in case of discontinuation/natural disaster/Armageddon.

Price: $18.50 for 6g or $5 for a 1g sample (just select 'diamond perfect finish' from the dropdown box)
Where?: Purely Cosmetics website.
Look & Feel: 4/5 - I like that it isn't just paper-stickers, and well-labelled, but the packaging is getting an upgrade soon to a nicer lid & better sifter, so I'm looking forward to that.
Quality: 5/5 - It's actually enjoyable to use because it feels wonderful and I love the results.
Value: 4.5/5 - It isn't cheap, but honestly, I feel that if Estée Lauder or Lancome or someone made this, they'd charge a hell of a lot more for it considering it contains diamond.

Overall: 5/5 - It performs spectacularly; it does everything I could possibly ask of a finishing powder, and it feels smooth and weightless on. It out-performs every other finishing powder I've tried, and I can't imagine finding something better anytime soon. It even earns rare 1337 status as one of my beauty staples.


5/5 Internets for fixing my face.


Diamond Perfect Finish joins the elusive 1337 list.

44 comments:

AxSDenied said...

I'm itching to smear diamonds on meh face now :)

23 December 2009 00:41


Anastasia said...

I think it's pretty obvious I love it =P

I'm trying to ration out what's left of my sample before my full-size arrives...

23 December 2009 00:42


Grey said...

Although you already know how I feel, I will say I can't wait to see the rainbow EOTD and I want that scarf.

23 December 2009 00:45


Phyrra said...

This is why you have someone who adores you mail you gifts :)

23 December 2009 00:50


Anastasia said...

I do, but I'm going to send you some of it anyway >:3

Isn't my scarf adorable? And... I don't know if I can do much of a 'step by step' with the rainbow because it was like... I used 13 colours in all I think, although you can only see 9, rofl. It took so much "Fuck--ahh---I've buggered it up!" and fixing XD

23 December 2009 01:03


Anastasia said...

Your comment made nooo sense to me whatsoever Phyrra xD But <3

23 December 2009 01:04


Phyrra said...

Sorry I'm exhausted.
All I meant was, I'd be happy to mail you 'gifts' :P

23 December 2009 01:05


Ren said...

Oh Ana, you do make me laugh.
You look bloody fab, and that scarf is indeed awesome.

23 December 2009 01:16


apriltini said...

Outstanding review. I love the longer posts, since I'm a total geek about reading. :D

23 December 2009 01:38


Lindsey said...

Don't worry about the long review, it was excellent, and very readable since you're a good writer. I really want to try the diamond finish powder now, though I know that I probably wouldn't pay that much since I'm such a cheap lady (but I will still fantasize about it, oh yes I will).

Also, did you see the pictures of a certain green item that goes on your hands?

23 December 2009 02:00


Anastasia said...

Still confusing, but I <3 you Phyrra. *Snug*

23 December 2009 02:01


Anastasia said...

Thankeeyouuuu Ren <3 Omg, is that a Domo-kun hat I see?

23 December 2009 02:02


Anastasia said...

Thank you Apriltini! I do tend to do longish ones. I worry about it sometimes, and then I remind myself that if people don't like it, they can bugger off and read Twilight?

23 December 2009 02:02


AxSDenied said...

hey now, that was purely for un-educational purposes! :D

23 December 2009 02:06


Anastasia said...

First I need to get all the-- "OMG EEEEEEEEEEEEEEEE SQUEEE THANK YOU THANK YOU THANK YOU!!!!11eleven" out. *Glomps to death*

I LOVE them! I didn't see Twitter until I saw your comment. Love love love love love. You're like a genius lady with your mad crotcheting sk1llz0rz.

And I'll send you a sample of it, at the very least. It is fabulous fabulous stuff. I only wish they'd named it Perfect Diamond Finish because then it would be PDF - hence the post title.

23 December 2009 02:06


Anastasia said...

I imagine if you smeared actual diamonds on your face it would be very, very painful.

Which relates to a discussion Lo and I had wondering how they make diamond powder. Diamond on diamond? (Why does that sound dirty? I want to put 'action' at the end of it.)

23 December 2009 02:13


AxSDenied said...

Sounds very exfoliating.
I think diamond dust is what happens when kittehs eat rainbows and drink unicorn sweat. They fart diamond dust.

Yes... this is totally how they make it....

23 December 2009 02:23


Robyn @ Purely Cosmetics said...

DOH! How many times have I read this, discussed how it should be named PDF, and I didn't get the analogy from the title until you just spelled it out for me? *slaps self upside the head*

23 December 2009 03:43


Lammo said...

I am sad that my offer for a "Diamonds Are Forever" joke was not included in your blog. Although I imagine it would have made it worse, considering how funny I'm not!

Or coherent.

23 December 2009 03:43


Lo said...

I like the post!

I was going to order a sample, but definitely faltered when I saw the shipping was more than the sample. Maybe when I have money I'll try it.

23 December 2009 04:09


Lo said...

Scratch the maybe.

And yes... diamond on diamond action.

I just winced.

23 December 2009 04:11


Anastasia said...

You're just a little bit scary, AxS. That comment made me think of Lime Crime though <_<

23 December 2009 04:25


Anastasia said...

Rofl. All that book keeping is evidently getting to you, Robyn. I remember even saying "Open with Adobe Acrobat Reader" to you in that context.

23 December 2009 04:27


Anastasia said...

Poor Jordan. *Snuggles* I'll make it up to you, I promise <3

23 December 2009 04:28


AxSDenied said...

Whoopsie. Hopefully it was in the way that kitties fart in her face. Real ones, not my imaginary magical ones.

23 December 2009 04:29


Anastasia said...

Ah, Lo <3 Shipping is high. I'll send you some of mine, though :]

23 December 2009 04:34


Anastasia said...

It was more the rainbows/unicorns part XD There's a big Lime Crime post coming up ;x

23 December 2009 04:38


Kaoru said...

I had been eyeing this a while ago, and am glad to hear that it actually is a good product. Might need to get a sample of this soon (assuming I get money for the holidays... man, this time of year is expensive).

Thanks for the great review!

23 December 2009 08:15


Saila said...

I love this product! I just wish the shipping was less expensive because my face seems to hog it like crazy. The only thing that's a bit annoying is that it makes your face glow in blacklight. I was bowling with my friends and suddenly they were like "Saila, you look like a fricking zombie!". It was the powder. But I was the most luminescent zombie of them all! :)

23 December 2009 08:45


Anastasia said...

No problem, Kaoru! I really do recommend it. I don't like to leave the house without it, now, so I'm trying to make what I have left last until my next jar arrives!

23 December 2009 08:46


Anastasia said...

Saila, really? That's weird - I remember Robyn telling me when she made it, she swatched it and stood under blacklight to make sure it DIDN'T do that.

I'll ask her about it, maybe you're using too much? I use a lot too, though, I love it >.<

23 December 2009 08:47


Robyn @ Purely Cosmetics said...

Saila - really, you glowed? I tried it on myself when I was first testing it and held a blacklight up to see, and nothing! I wanted to make sure you didn't glow in a nightclub (though it could be kinda cool). Wahhhh.... OK, so warning for those going clubbing unless it's Halloween: wear it under your foundation on those days. Maybe a very light coverng over.

23 December 2009 16:09


Grey said...

Holy Snapple!

How is the 'cheapest way' to ship a 5$ sample $7.56. That's way more then a small Priority flat rate box and she's claiming that's FIRST CLASS?

Yeah, no.

23 December 2009 17:00


beautifulwithbrains said...

Thanks for the great review. This sounds amazing and I need to order at least a sample after the holidays.

You look gorgeous Ana. I absolutely love the eye makeup, it's stunning! And I want that scarf too, it's so cool and pretty.

23 December 2009 20:06


Robyn @ Purely Cosmetics said...

For those who are concerned with shipping (Grey, Lo) - yes, an individual sample will cost less than the shipping. A full size will also cost approximately the same, as the weight is still probably 3 ounces or so with the packaging, etc. I considered doing a sample only shipping rate, but my software can only calculate first class mail upon weight. Since a full size will weigh the same as a 3 Pack Sampler, it cannot differentiate between the two. I can count on both hands and have fingers leftover how many customers have only ordered a single sample. Most order 3 Packs, as they want to be able to select a correct shade and/or formulation, or perhaps try primers and finishing powders in addition to foundations. So yes, if you're ordering just a single sample, the shipping looks horrendous.

There is a lower shipping for items that can fit into a flat rate envelope - the Econo Zips, for example. Unfortunately, only foundation shades are available in zippies, as the Diamond Perfect Finish and most other items available in sample jars will stick to the baggie, yielding nothing for you to test. Not to mention that the zips give you enough for just a couple of applications, whereas the sample jars are usually suffient for several weeks worth of use, depending upon application.

It's clearly stated on the Shipping & Returns page that I charge a $6 shipping and handling fee over and above the actual postage costs. If it's over $60, it costs you nothing. I fully realize that this is a sticky point for some, but it is also not unheard of when purchasing online. I pay shipping and handling fees from many of my vendors as well. That being said, there are some reasons for this:
* I ship orders same day, multiple times a day (unless, of course, it's placed in the evening), 7 days a week - even if it requires driving to the main distribution center to get the latest delivery dropoff. International orders cannot just be dropped in a mailbox - they must be physically handed to the postal employee, so I am frequently passing my time waiting in a line. There should be nothing wrong with being compensated for my time.
* Not all shipping costs can be accurately calculated by my shopping cart - if you choose the "add a brush" feature, for example, the increased weight isn't included. A limitation of the cart. Same thing applies to orders that are shipped with free items, cosmetic bags and the like. But... it has to wash somewhere.
* There are expenses involved above and beyond actual postage, as I'm sure you're aware: not only the obvious ones such as the cost of the envelope, printing for the instruction sheet, the organza bags, but also the postage meter rental, labels, blah, blah, blah.
* Finally, rather than absorb these costs into the product itself, I chose to break it out for the benefit of international customers, since customs fees are exclusive of shipping costs.

This isn't a policy that pleases everyone. I'm very well aware of that, but perhaps you may be able to see the flip side as well.

23 December 2009 20:07


Grey said...

Oh, I see. LOL.

23 December 2009 20:52


webcake said...

OH my god. SOLD. I'm getting that diamond powder and you look SOOOOO FRIKKIN CUTE in both pics! How come every time you write about something I have to buy it??

23 December 2009 20:56


Grace London said...

Should not have read. Want.

Thank you :)

24 December 2009 18:30


Saila said...

Yeah, I glowed. My friends got to say "Saila is so pale that she glows in the dark". I don't know what else it could've been because my friends said that my whole face glowed (so it couldn't have been a highlighter) and the foundation I was wearing doesn't glow because that I had tested before. maybe I just applied it too much. It's hard to see how much white you have on white when all you see is white *lol*. Anastasia, this could be labelled as 'white on white action'.

31 December 2009 07:31


hannahbelle said...

Hey, so I got the diamond powder because of this review, and I'm bummed because it shows up a little white on my face! I'm fairly pale too, but now I'm wondering if I should have gotten the tinted one. In photos my face looks sooo much whiter than it should, and it makes me sad because I just love how the powder feels on me. Any advice? I'm not sure what brush to use for it.

1 January 2010 22:29


Anastasia said...

It could be the way you're applying it, if you're quite pale. How pale is 'quite pale' - got a comparative MAC foundation shade? I was too pale for NC15.

Does it look pale in the mirror, or just in photos? If it's just in photographs it could be the way you're reflecting the light (using flash?), maybe changing light source would help?

I use my MAC 187 for it, so I'd suggest a stippling brush. I tip a little into the lid (A lot comes out, I know), dip the brush in, then tap it off, stipple it a little over say, my cheek, and then buff in circular motions, and do that all over my face until I like the finish.

I come out paler in photographs, but I have a fluroescent striplight in my kitchen and a special daylight bulb in my livingroom and tend to stand between them to photograph, so it's usually those two doing it.

I'll give Robyn a little nudge and she what she can suggest.

2 January 2010 04:05


Robyn @ Purely Cosmetics said...

Bear with me, I`m typing on a Spanish keyboard. I'm not very fair at all and can wear the untinted. You are probably using too much (it takes very little), & yes, I find a stippler brush the best.

If it´s too whitening, you can wear it below your foundation, or if you're using powder foundation, mix it with the foundation. Other option: once you apply, buff it in.

2 January 2010 04:17


Ash said...

I ordered my sample yesterday, I can't wait to put diamonds on my face!!

3 January 2010 07:55


Anastasia said...

Can't wait to hear what you think of it, Ash. Be sure to let me know.

I have a special jar of green DPF (or rather, PDF as the label says :D ) for anti-redness, too, and I can't get enough of it.

3 January 2010 17:15



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